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Author: Gift Egbelu
The Rise of User-Generated Content (UGC) in Marketing Emerging Products: Rugby’s Global Network as a Game-Changer
In today’s competitive digital landscape, User-Generated Content (UGC) has emerged as a powerful tool for brands to connect with audiences. Particularly for e-commerce brands launching emerging products, UGC offers a unique way to build trust, authenticity, and global appeal. But what if you could amplify UGC’s impact by tapping into the global diversity of rugby…
Pura Soda: A Refreshing Twist on Sustainability and Taste with Greig Jansen
https://youtu.be/8XlE_uLeNBA?si=_KRcDrlldOiG5qdw In a world where sugary drinks seem to be the norm, one man dared to challenge the status quo. Greig Jansen, the founder of Pura Sodas, had a vision – to prove that soda isn’t necessarily bad for kids. What emerged from his vision is a brand that cares about two essential things: the…
How Cashews Fight Climate Change: Meet Alison Elliot of Farmer Foodie
https://youtu.be/jViMup2VbfY In the quest for solutions to combat climate change, innovative ideas can emerge from unexpected places. One such solution comes from an unlikely source: cashews. Yes, those creamy, delectable nuts that grace our favorite dishes have now stepped into the role of climate change warriors. In this blog post, we delve into the story…
Empowering Through Taste: The Inspiring Journey of Florence Dennis & Flows Tasty Treats
https://youtu.be/q2HGIiW6uzQ Flavors as Bridges: Florence Dennis’ Vision Florence Dennis, a visionary hailing from Ghana and Liberia, is the creative force behind Flows Tasty Treats. Fuelled by a passion for sharing the diverse tastes of Africa with the world, Florence embarked on a journey to create a platform that bridges culinary heritage and global palates. Her…
Change The Way Bread Can Be Eaten: Caroline Egbelu of Health Enhanced Foods
https://youtu.be/RrOopxnrpro Have you ever found yourself in the frustrating position of having to avoid certain foods due to health concerns? Imagine the disappointment of being unable to indulge in your favorite bread or cookies simply because your body disagrees. This is a predicament many individuals with dietary restrictions face on a daily basis – a…